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Now let's jump into the episode.

The number one reason that business owners

to start creating content is that

if they see their business as a product

and they market it by creating content,

then they will get a lot more out of something that already exists.

Layla Hermosie is an entrepreneur, content creator,

bringing some incredible content to YouTube.

She's worth over $100 million.

The CEO of Acquisition.com, running a portfolio of over 16 companies doing over $200 million a year in revenue.

I have talked to a lot of really big creators.

They didn't get in to content to be a business owner.

They got into contact because they liked making content. And they should say, hey, you know what? Instead of

getting really good at doing all this business stuff, why don't I just get really good at finding

one partner? The more that I work on myself and I'm proud of who I am, the better I will show

up in content because I'm proud to make the content because I'm proud of who I am.

What is the number one lesson you've learned over the last year about creating successful content?

And hey, heads up.

This podcast has some adult language in it.

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