302: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin REWIND

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 1 June 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:

What moved Desiree to create Hyper Skin
How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
How she was able to partner with Sephora to get Hyper Skin in stores
What was her marketing process when she launched her product & the strategy behind focusing on only one product
The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

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This episode is brought to you by

Faherty

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Thrive Causemetics

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Links mentioned in this episode

Gethyperskin.com

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Hyperskin: @Hyperskin

Transcript

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0:00.0	You're listening to Side Hustle Pro.
0:04.6	The podcast that teaches you to build and grow your side hustle from passion project to
0:09.4	profitable business.
0:10.9	And I'm your host, Nikaela Matthewsekome.
0:13.8	So let's get started.
0:16.1	Hey, hey guys, welcome back to the Side Hustle Pro podcast.
0:22.5	I have a really exciting episode today.
0:25.2	Today in the guest chair, we have Desiree Verdejo.
0:27.9	She is the founder of HyperSkin.
0:29.9	So as a black woman with acne prone skin, who was subject to dark spots and hyperpigmentation,
0:35.8	Desiree never really saw people who looked like her in the skin care space.
0:41.0	So that's why she's set out to create a simple, results oriented, multicultural skin care brand
0:46.8	that celebrates and offers products for everyone's skin in its various stages.
0:51.8	So today she's here to talk about how she founded HyperSkin, how she's got into Sephora,
0:58.6	and you'll be surprised by some of her answers in the lightning round.
1:01.8	So make sure to listen to the whole episode.
1:04.4	But let's go ahead and get right into it.
1:08.9	First of all, I'm so glad we've been able to do this, you know, it's taken us a couple
1:12.6	of tries, but it's okay, this is the right time for us to speak.
1:17.1	And I'm so excited to finally have you here.
1:20.6	I wanted to know a little bit more about your journey into beauty because I know you practiced
1:25.2	law for what it was, it's seven years.
	...

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