Hey everybody, Chris here. We're trying something a little bit different than what we normally do for the podcast.

We're doing solo episodes, these are shorter, more contained.

Built around certain themes and questions I think are very relevant for us to be talking about.

So wherever you're listening to this, however you're seeing this, let us know in the comments and the feedback, what you think, and we'll make some adjustments. I'm going to do you. Have you ever been fooled before by a headline too Good to be true that really grabs at you emotionally, spiritually or whatever it is?

Oftentimes that's referred to as clickbait titles or clickbait content and there's a nuance to this which is if the content

actually delivers on the promise or the hook, then it's not considered

click bait no matter how sensational it is. And there's another way to look at this.

If you're walking through a supermarket, right

it by the checkout counter is always the tabloids. And it's like a mom has alien baby.

And you know, you know in your heart that can't be true, but it so intriguing it's like really or you you can't

believe how these child stars turned out now if they actually show you the

picture that you think they're going to show you then it's not clickbait

but we've all been there at least I, maybe I'm confessing something about myself. I've gone down those rabbit holes where I'm like, well tell me about that child star. That's the one that you said it was going to happen and 30 clicks later, nothing. So what happens to you then? What happens is you

start to think, man you fooled me and mama didn't raise no fool so at some point I'm going to be very aware of who you are and how you show up online.

Now this happens in video format too. I see titles like this because I'm really interested in

cars right now for Tesla's, foria's and I'm also interested in what's happening

in the Marvel Cinematic universe. So there are titles that pop up every single day on my

feed. You won't believe what happened. Marvel makes major decision.

And then I watch it. 10 minutes later, I'm like, that's not a major decision and you're

dragging this thing out. So what they're doing is they're doing it for the views so they can monetize their channel.

I get it. I understand somebody somewhere needs to make a dollar and they're doing it.

But every time they do that, they take away a little bit of my trust.

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