when you do the small things as if it is the most important thing in the world, you develop the skills necessary to do the most important things in the world. The So, I'm so thrilled to have you here in person, even better than a cross on Zoom or something else. I first came across you at the

Ford event. It was a small mastermind. It was in San Diego. And the weird thing is that I have to tell

the story. My wife knows who you are and the reason for her to come was to see you speak, but she drove down that morning and she had a massive headache.

And she's like sensitive to bright light and then so she goes to the event and she goes up to her hotel room to take a quick nap.

I don't know the speaking schedule. It's always a mystery, right? Like if you're at Neil's event, like who knows when and who's? And then do your thing I'm thinking I forgot about my

why I should have been honey wake up because I was thinking she needs asleep then after

you spoke first of all round of applause everybody standing up like standing

ovation wonderful I want to call a sermon because not a sermon but

you're just a master orator and I was just thinking who is this guy I need to know

more about you so my wife was a little upset that didn't go upstairs and wake her up and pull her down.

Heaven forbid, you know, I wake my wife up.

So you'd speak on so many different things, but today I'd like to kind of just talk about communications.

You're an amazing storyteller, you have a way of framing and reframing things.

Maybe we just start off with kind of just an open thing and I'll just sit back and listen and figure out where we go with this.

But on the topic of communication

tell me what you're thinking about these days. Well before you dive in there

it's okay talking about our origin story yes I had not yet come across you and I just got to know Neil and it was a new world for me and I got there early and you spoke before I spoke.

But after you finished there was a break and this whole group of people just gravitated around you and you're on this white board

drawing out diagrams and teaching them and and I remember sitting the back thinking to myself this one you're really

compelling but two you're incredibly generous with your time but really

generous with your insight and so I told, I have to find a way to meet this person and get to know him.

So for me that was my great gift, my great takeaway from the time there,

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