Well, I'm here with the legend. I'm on a pilgrimage. I'm here to bring Uncle G to the masses, right? And this is Grant Cardone. I'm here in Miami, Florida, meeting the one the only. Thank you for joining me, Grant.

When people say, hey, the one and only, like, I think that that's partial compliment. Yeah, yeah. And the other big. Yeah, yeah. What do you think people mean? I've always wanted to ask that question.

Yeah, to me, it means like the man that I look at for sales training, right? And motivation, read all your books. 10X is the best one that I like. Yeah, yeah. And I think for me, I think it's, there's no one else like you that I've seen.

Yeah, thank you. And that could be good. That could be good. Yeah, it could be. It could be. It could be the other thing. So when people think about me, this is really good for me to get this input. Is it just sales they think about or is there some other categories that they would drop me in and say, Grant Cardone is from what I've heard is sales. And what I'm trying to do is I talked to mostly our audience is mostly entrepreneurs, high tech execs. And when I mentioned Grant, they think Grant just a sales guy sales guy. And what I'm trying to do by coming down

here is bring you to that audience that we have and tell you grants not just the sales guy. He's a motivational guy. He's an entrepreneur. He's someone that we look at to get ourselves fired up. Yeah. So I, you know, what I, when I look at what we do here, I spend probably 80% of my time on marketing and promotion. Like I hear a lot of people talking right now. Like do you are like you are killing killing the market in marketing and promotion. And we, I just finished spending three days with a bunch of entrepreneurs.

Here in Miami, and I was like, look, I became aware after doing stages, speaking to groups, working with businesses, the business cycle is senior to the sales side. Like you have to spend time on the marketing and promotion in order to get the phone to ring.

But a lot of people spend money on the marketing and then they abandon the phone or abandon the door to door or abandon the direct contact or abandon their e-commerce. Like I'm in there right now. It's like for this meeting because I have

56 people on a particular website right now and I want to communicate with them right now in real time. And so what we're doing today, really we spend most of our time marketing, promotion, Facebook, Instagram, all the changes that are going on there, attacking Facebook when they throw out a list.

And that's a genius that people don't see, which is think about you as a sales guy. And my audience is a lot of marketers. And I come from my built marketing software for a long time. And I say, when I went to the 10x growth conf, I was like, this guy's marketing genius.

Yeah, right. We're done in the endless funnel. This funnel don't end. Yeah, exactly. So you know, Russell Brunson did three point three million dollars there on an hour and a half presentation. And everybody's like, oh my God, Russell Brunson did just remember this.

Okay. Russell Brunson didn't do three point three million dollars of click funnels in a click funnel. No, he did it on a stage. Yeah. So you got to look back and say, how did car down get 9000?

318 people in a room that only fits 9000. We sold 9,318 tickets to an event that only had 9000. So we oversold the event. We oversold every one of our events. That's marketing and promotion.

That's filling up the room. That's doing what it takes. Whether it's rock sticks. What do they call what are all these big words I use on algorithms?

Algorithms, shifting with the rhythms and algorithms. Again, you got to go back to promote market, then sell. And I had it backwards most of my career. I focused on the sell. Yeah.

Face to face, follow up, push, close. The things that Brian Tracy and Tom Hopkins taught for years. Yeah. And I really admire what those guys did. But the game is changing now.

Games fundamentally changing. This is what I talk about all the time. If you want to build a business, now we're leaving a world of infinite supply.

Don't care if you're building planes, you're building software services, whatever. I got infinite choices now. So now those prospects on the other side are in control.

And so how do we get to them in a way the fastest path that you can? You were talking about getting people to your website by doing all that marketing. Now you got to convert them on your website. That's what we do at drift. Right. That's what we do.

Right. A lot of these companies using support chat and all this kind of stuff, not build for sales team. We say the thing that marketing has forgotten is that no, if you have a sales team, no sales ever going to happen till we have a conversation.

That's right. So I don't care about tricks, impressions, this hits, whatever we care about how many conversations are we having because no sales ever going to happen. Yeah. I agree with that.

And so the marketing side is the part I think people don't really get. I'm building that brand and you want them. I think the thing that I saw with the Russell thing at 10X was he did an amazing job up there. He used some good stuff. But that audience was primed. You already brought that audience in.

I'm ready to buy. I'm worried. Yeah. And some are not. Some need to be tweaked and pushed and prodded and offered and stacked.

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