301: 8-Figure Ecommerce Founder Reveals His Best Insights For Ecommerce Entrepreneurs Struggling Through Covid-19

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 5 May 2020

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, we’re excited to share another valuable interview to help you overcome business challenges during the Covid-19 pandemic. We had the opportunity to pick the brain of Ashwin Sokke, the founder of WOW Skin Science. His global 8-figure skincare and haircare business is extremely popular in India and across the U.S., and it has been a top-selling brand on Amazon for the last four years in those countries. In this interview, Sokke shares how his company dealt with the impact of Covid-19 which shut down half of his business for several weeks. For businesses who are going through similar pains, he provides incredible insights across many topics—from how to communicate with customers (he believes we should be sending them more emails and texts during this time) to getting creative with your marketing tactics (remember giveaways?). Sokke even digs down into the nitty gritty and breaks down his thoughts on subscription models, ad investments, and SKUs. We believe this conversation will be valuable for any entrepreneur to listen to, especially those with ecommerce businesses. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected] to let us know. If you need want some training on ecommerce, check out our Free Masterclasses: Learn How You Can Start a Profitable Online Store (In 12 Weeks or Less)Discover the “5 Core Drivers” Behind Today’s Fastest-Growing 7-Figure Stores Key Takeaways How Sokke got into the health and beauty space The path to growing WOW Skin Science in India and the U.S. and becoming a top-selling brand on Amazon Why Sokke develops all of his products from scratch A glimpse into the company’s incredible numbers: 8-figure revenue and 370% growth in the U.S. last year The impact that Covid-19 had on Sokke’s global company Why Sokke believes companies should be sending more emails during this time (and how to be strategic about it) Why giveaways have been a successful tactic during Covid-19 An overview on a winning stock keeping unit (SKU) Sokke’s thoughts on how to win with subscription models The best advice Sokke can offer to the community during Covid-19

Transcript

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0:00.0	This is episode number 301 with Ashwin Soki of the Founder Podcast.
0:07.6	What you need is thirst.
0:09.4	You need to be a thirsty human who is intent on learning.
0:13.4	It's a really fascinating exploration of human potential.
0:17.0	Now.
0:19.6	The Founder Podcast.
0:22.3	Even the greatest entrepreneurs had help.
0:25.2	If you want to learn from the most successful founders on the planet, you are in the
0:29.5	right place.
0:30.9	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, SETCO, Steve Case,
0:34.8	Gary V.
0:35.3	Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.9	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.5	This is not your average entrepreneur podcast.
0:46.3	The Founder Podcast.
0:53.2	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:59.3	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.9	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:13.1	you name it. We put out so much content to help you. And another interesting project that we're working on right now is partnering with
1:18.3	world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach
1:24.5	crucial skills like negotiation, finance, e-commerce, and so much more.
1:31.3	So if you'd like to get access to these free trainings with founders like this, which is 100% free,
	...

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