4.8 • 12.3K Ratings
🗓️ 9 October 2019
⏱️ 37 minutes
🧾️ Download transcript
How much do you cost?
One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer.
I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low and practically giving away your resources for a steal.
Should your price reflect the late nights? Hours of dreaming? Time, effort, and passion you put into creating this THING and pushing it out into the universe?
Pricing isn’t a one-size-fits-all structure, but let’s talk about it. This episode is a chat about crunching your numbers, drilling into them to find a realistic dollar amount to charge, how to create a unique experience to back up your rates, plus my personal philosophy about how to approach discounts.
The price to press play is $0.00, by the way.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/properpricing/
Click on a timestamp to play from that location
0:00.0 | You're listening to the Gold Digger Podcast episode number 300 300 that's crazy |
0:09.0 | You want to know a question that makes my hair stand on end? |
0:12.7 | How much do you cost? |
0:14.7 | One of the most challenging parts of running a business especially in the beginning is putting a price value that's fair smart |
0:21.4 | Not to mention profitable on the products and services we offer. It's like how do you even begin to come up with a number that |
0:28.9 | encompasses the time, effort, passion and strategy you've poured into your business |
0:33.8 | Not to mention your price should always somewhat reflect the late nights difficult decisions and hours of dreaming that it took to get to a place |
0:41.7 | Where we even have stuff to offer on the marketplace, am I right? |
0:46.0 | So chances are if you hit play today on episode number 300 |
0:51.1 | You're wondering how you know your price is right Bob Barker style |
0:56.2 | That is not too high and pushing potential customers away or too low and practically giving away your resources for a steal |
1:03.7 | It's not easy is it? |
1:05.4 | Now I found that there isn't a one-size-fits-all structure to figuring out pricing |
1:10.3 | What one person charges even if they're your direct competition might not and is likely not the right price for you |
1:17.7 | That's because even if you offer similar products as businesses |
1:21.4 | You likely have different profit goals and different ways of providing your product or service to your clients and customers |
1:28.0 | While it's helpful to look at others in your industry to get a very rough idea of where to start with numbers |
1:33.6 | It's more helpful to look at equations to help you reach your individual and business goals as an entrepreneur |
1:39.8 | And guys this can be so hard and such a mind game |
1:44.2 | Especially if you're new to business ownership or you've experienced a lot of change or growth recently |
1:50.4 | Emotions can sometimes take over where equations should be and it's hard to know what value is actually warranted for the thing that you're selling |
1:58.8 | Striking the balance between not swindling buyers and also not cheapening yourself is a super challenging |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.