The business that can afford to pay the most for a customer is the business that wins.

If I can afford to spend $10 to get a customer, but you can only afford to spend $5 to get a customer,

I have a way higher chance of getting more customers.

You literally are bidding against other people selling the same type of products.

It all comes down to who can bid the highest to get a customer.

You can bid more if you have a higher profit margin. How do you get a higher profit margin?

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isom. In this

episode, we're going to talk about pricing higher to make more money. This comes from lesson 16 of

by guide, 0 to 200,000 in our first year selling on Amazon 67 lessons learned. The last episode

that I recently did here on the podcast was about never compete on price.

If you haven't listened to that, I highly recommend you go back and give that one a listen.

I've actually listened to that one myself a couple times, just as a reminder. It's one of my

favorite episodes I think I've ever recorded to date. So if you haven't listened to that one,

go listen to that one. But this is also going to kind of play off that episode. So we're going to kind of vibe with the same sort of concept of pricing hire to make more

money. Some of you might have been around long enough to remember kind of when Amazon first got

started. I mean, it was first a website for selling books online, used books, new books,

and then it kind of evolved from there. When it really started to take off,

I don't really know the exact year, to be honest, but I just remember when it really started to

take off was when, you know, people would start to say, I'm going to buy it on Amazon because I can

get it cheaper. They were also just coming out with the whole concept of prime two-day shipping, which was like a huge

concept when it was first launched. That was a big, big selling point was, you know, you didn't have to wait

seven days ground shipping or pay like, you know, a premium 20 extra dollars just to get two-day

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