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The GaryVee Audio Experience

30 Minutes To Improve Your Social Media Game | #3 of 2024 Top Podcasts

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 30 December 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 3.

This episode is a goldmine for anyone navigating the rapidly evolving world of social media platforms. We dive into a strategic breakdown of the best platforms for different business goals and how to maximize their potential in 2024. Whether you're in B2B, B2C, or exploring the world of SaaS, we cover actionable insights on tailoring your content and approach to platforms like LinkedIn, TikTok, Instagram, and YouTube.

One of the standout themes? The importance of self-awareness and leveraging your strengths, whether that’s writing, audio, or video, to create authentic, impactful content. We also explore creative ways to repurpose viral content into effective ads, the value of testing new formats, and the undeniable power of LinkedIn as an underutilized tool for organic reach.

This episode is packed with practical advice, compelling anecdotes, and a call to action to embrace hard work and adaptability in the face of a changing digital landscape.

I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey everyone, we're counting down to 2025 with our top episodes of 2024.

0:04.5

Here's episode number three.

0:05.8

For you today, what would be the top three platforms to be on?

0:08.9

Because there are so many.

0:10.4

And what would you do on each of them?

0:12.2

If you were starting now, what would you do on TikTok, YouTube, Instagram, or Facebook?

0:16.9

Yeah, so I think, again, back to the earlier point of self-awareness.

0:20.7

If you're selling B2B,

0:22.6

all of a sudden, LinkedIn is number one, right?

0:25.6

If you're selling, if you're a SaaS,

0:27.6

if you started a SaaS business, if you're listening right now

0:29.6

and you want to, or you sell to lawyers,

0:32.6

you have a service that sells to lawyers,

0:35.6

then LinkedIn's gonna be number one globally for sure.

0:38.8

With YouTube shorts probably being number two because YouTube is a search engine.

0:43.1

And a lot of people search there.

0:45.0

So that would also be good if you were into SaaS.

0:47.3

And then probably in that scenario, I would then say if you're selling a B2B service,

0:53.7

after those two probably Facebook grounded in a

0:58.3

Facebook group with then Twitter X being probably fourth. If you're selling SaaS, Instagram's

1:04.2

probably a distant fifth, Snapchat, Pinterest, they're super far away in that scenario. If you're

1:10.8

selling T-shirts to 15 to 25 year olds,

...

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