#30 Lucy Lendrem (Gleam) - On Managing The UK's Biggest Social Talent

Ctrl Alt Delete

emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.6 • 1.1K Ratings

🗓️ 16 August 2016

⏱️ 36 minutes

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Summary

Lucy Lendrem started off as an account manager at Gleam Digital in 2013 which created social strategies for brands like Chanel and Unilever - it later turned into Gleam Futures (a social talent agency that manages the most influential social talent in the world.) She now heads up the UK talent as a group talent manager. She was recently on The Drum’s 50 under 30 which highlighted 50 of the most impressive digital pioneers shaking up the industry. We discuss what it's like behind the scenes working at Gleam managing the top tier social talent like the lovely Zoella, how we need to lift each other up to make the industry do better as a whole, and what goes into being an "agent" in a new-ish industry.

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Transcript

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0:00.0	Hello and welcome back this is episode 30 and this is controlled alt delete hosted by me and the Ganon
0:05.6	So today's episodes are very exciting. I got to interview Lucy Lendrum if you're interested in social media and
0:11.3	YouTube then Lucy pretty much has the best job ever.
0:14.8	She started off as an account manager at Gleam, a social talent agency that manages the most
0:19.6	influential social talent in the world, such as Zole, Tanya Burr and Jim Chapman and Joe
0:25.8	Sugg and basically their roster is incredible. Together the top 10 social
0:30.8	talent on their roster delivers over 21 million subscribers on
0:34.1	YouTube and have clocked up over 1.1 billion views. She now heads up the UK
0:39.9	Talent at Gleeam. She was recently on the drums 50 under 30 list which highlights 50 of the most impressive digital pioneers shaking up the industry.
0:48.8	She also was recently interviewed by Glammer magazine and I really loved this quote she gave which was
0:55.1	don't let age be a factor people are often surprised at how young I am but I don't let it intimidate me
1:00.5	I know my shit so yes I'm all down for young women nailing it in their
1:06.0	careers. So I was very excited to talk to Lucy, catch up with her about what it's like,
1:10.3	working at Gleeme, and all the stuff that goes into managing some of the top
1:14.4	social talent in the world and yeah what it's like really behind the scenes so
1:20.0	I hope you enjoy this episode and here it is.
1:23.0	Well this is exciting I'm at Gleam, Gleam futures with wine and Lucy Lendrum.
1:36.7	The wine is slightly clinky in the ear.
1:38.7	Let's do a little clink.
1:39.7	Cheyh!
1:40.7	We have Rosé even though it's quite gray outside but I'm very excited to have you on.
1:47.0	Thank you for having me. I'm very excited to be here.
	...

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