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The Product Boss with Jacqueline Snyder

30. Leveraging Video With Product Animation (NOT Being the Face of Your Brand) with Creative Pencil Studio

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8961 Ratings

🗓️ 7 June 2018

⏱️ 74 minutes

🧾️ Download transcript

Summary

In this episode, Jacqueline and Minna interview Avanti of Creative Pencil Studio and she digs into how to leverage video as a branding tool for your business. This is a strategy all about featuring your products and features and NOT being the face of your brand. We chat about stop motion video and the process Creative Pencil Studio takes you through to ensure you get the most bang from your buck in your video investment. Avanti walks Minna through the process to get the inspiration flowing and to introduce you to the different options for your budget.

Video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

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Download the Creative Pencil freebies here to learn more (auto-download.)

Check out Avanti's (truly amazing) Video Portfolio here: 

https://vimeo.com/creativepencilstudio

Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

 

Transcript

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0:00.0

Welcome to the Product Boss Podcast, where we help product-based businesses grow their

0:09.2

sales and improve their strategies.

0:11.8

Hey everyone, I want to introduce you to my co-host and Viz Bestie,

0:18.0

Mina Kula Situp, an Amazon guru that has built a multi-six-figure product-based business.

0:24.0

In introducing the other half of the product boss, Jacqueline Snyder,

0:28.0

she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own.

0:36.0

And together we share our inventory of secret weapons that will help you dig deep and do the work it takes.

0:44.0

Are you ready? Let's build together.

0:49.0

Hello everyone and welcome to another episode of the Product Boss Podcast.

0:53.7

I'm your host Jacqueline Snyder with my lovely co-host,

0:56.8

Meena Kuna Cunla Cetap.

0:58.1

Hey Mina.

0:58.9

Hey, Jacqueline.

1:00.5

So we are so excited to share our next guest with you all.

1:05.0

Her name is Avanti and she is from Creative Pencil Studio.

1:08.8

Creative Pencil Studio is a creative production studio that brings your product-based business to life through video

1:14.7

animation. You may have heard about them because they are the sponsor for this episode as well

1:20.8

as the episode before this and the next episode after this. So Avanti

1:25.1

welcome to the Product Boss Podcast. Thanks so much I'm so happy to be here. We're so

1:30.7

excited to have you. So I know our client or our listeners have been hearing a lot about your business lately through our podcast, but I wanted you to share with our listeners a little bit more about Creative Pencil Studio.

1:43.3

Sure, so Creative Pencil is a boutique production studio

1:47.5

that helps your brand come to life through art and animation.

...

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