30 Days Of Emails That Sell And Compel…Done In 3 Minutes w/ Jon Benson - Ep - 568 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 1 April 2024

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s Lunch With Norm, we are with one of the top copywriters and sales copy strategists in the world, Jon Benson! We discussed 30 Days Of Emails That Sell And Compel. Find out why are prompts not the answer to AI and copy. Our guest is a pioneer in the AI copy movement and the creator of the video sales letter. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, one of the top copywriters and sales copy strategists in the world, Jon Benson is here. Today, we discussed 30 Days Of Emails That Sell And Compel. He is a pioneer in the AI copy movement and the creator of the video sales letter. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	It did amaze me the way it was just over, I think it was three different, you uploaded three different prompts and it just came out beautifully.
0:11.9	Yeah, yeah.
0:12.7	So that was pre-prompting.
0:14.3	What I did is I took, I wanted to write a letter for a fictitious dog training book because I love dogs.
0:22.0	I thought, okay, we're going to do.
0:23.5	So I said, hey, chat, write me a, I gave a really crappy prop.
0:27.5	Hey, write me an intro for a sales letter for a book called the Doggy Handbook.
0:32.2	Yeah, that was awesome.
0:32.9	That's a terrible prompt.
0:34.3	But this is not so far away from what normal people would do if they come into
0:38.3	chat. If you do, this is what they would probably ask. They don't know to say, you are a direct
0:42.0	response copywriter in visceral, emotional language, writing in the simplistic fashion,
0:46.0	they don't know all that stuff. I mean, it took us years to figure out how to talk to the damn thing.
0:50.2	But I asked it that. And then it just spit out this absolutely horrid, you know,
0:55.9	completely non-human sounding and completely non-persuasive sales letter lead that was just
1:01.4	laughably funny. I stopped it about like 30, about maybe 50 words in because it was so terrible.
1:07.2	So I said, okay, I tell you what, I'm going to upload into Data Analyzer.
1:22.5	Hey, everyone, this is Norm Ferrar, aka the Beard Guy here, and welcome to another Lunch
1:26.6	with Norm, the e-commerce
1:28.0	and Amazon FBA podcast.
1:30.6	Today, we're going to be discussing 30 days of emails and sell and compel.
1:37.4	Oh, sure.
	...

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