#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
Why That Worked – Presented by StoryBrand.ai
StoryBrand.ai
4.8 • 2K Ratings
🗓️ 28 July 2025
⏱️ 33 minutes
🧾️ Download transcript
Summary
AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you’ll get left behind.
In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he’s using AI in his agency, why it’s not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.
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Transcript
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| 0:00.0 | You're listening to the Why That Work podcast presented by storybrand.a.I. |
| 0:07.7 | If you've ever wondered why certain brands, trends, or cultural phenomena find success while others don't, you're in the right place. |
| 0:13.9 | Every week we unpack why something worked, then give you actionable insights that you can use in your own life. |
| 0:19.5 | Now let's dive in with your hosts, Donald Miller and Kyle Reed. |
| 0:25.2 | Jay Owen, welcome to the show. |
| 0:26.9 | So excited you're joining us today. |
| 0:28.5 | I'm going to read this so I don't mess anything up. |
| 0:31.3 | Jay is the founder of AI with Jay. |
| 0:34.2 | You're a longtime story brand certified agency owner, and you've made it your mission to |
| 0:38.4 | equip small businesses owners with practical AI strategies to boost productivity and |
| 0:44.1 | streamlined operations, which, as we all know, leads to growth and success. |
| 0:48.4 | Jay, thank you for joining us on the Why That Work podcast. |
| 0:51.7 | Hey, thanks for having me. |
| 0:53.1 | We're excited to kind of dive in today around AI. |
| 0:55.4 | I think this is a topic that so many people are talking about. I've heard of it. You've heard of it? Really. It's not in the news, right? People don't talk about it too much, do they know? But today, kind of we want to center this conversation for people listening around a couple things. But one in particular, I want to dive in with you, Jay, is the kind of the trust in AI. |
| 0:55.0 | It's such a brand new thing. for people listening around a couple things, but one in particular, I want to dive in with you, Jay, |
| 1:11.7 | is kind of the trust in AI. It's such a brand new thing. I remember, I'm old enough to remember |
| 1:17.5 | when chat GPT first came out and, you know, it's like, whoa, this is something interesting. Jay, |
| 1:21.9 | I've heard you talk about this moments of your career when you say you're old enough to remember. |
| 1:27.0 | That was like two months |
| 1:27.9 | ago it was three years ago I mean I'm trying to relate to you old guys I'm old enough |
| 1:33.1 | I'm trying to relate to you're not allowed to say that until you're 50 I'm getting there I |
... |
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