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TED Talks Daily

3 ways your company's data can jump-start climate action | Massimo Russo

TED Talks Daily

TED

Creativity, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 7 March 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

From helping build smart cities to supporting the sustainable energy sector, the possibilities of big data are endless. But many companies are still wary of sharing data that could expose them to risk and diminish their competitive advantage. What if uniting towards a common goal could help them overcome these fears? Data cooperation expert Massimo Russo shares three ways to jump-start a virtuous cycle of data sharing -- and how it can lead to better climate change solutions.

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Transcript

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0:00.0

I'm Elise Hugh. You're listening to TED Talks Daily. Today, a vision to use data and digital tools together in the fight against climate change. In his talk from TED at BCG in 2021, the data cooperation expert Massimo Russo challenges public and private entities to cooperate through data.

0:23.3

So sustainability solutions can come about faster and more effectively.

0:30.3

If you've gone to a tech conference, literally any tech conference in the last five years,

0:36.8

you would walk away with the impression that the

0:39.4

connected, easy to navigate, clean and green smart city is just around the corner.

0:46.0

The reality is that, and the hype is that many companies are working on products and solutions

0:51.9

to get there. Take transportation, for example.

0:55.4

Allegedly, in the city of the future,

0:57.7

you will be able to seamlessly plan your journey

1:00.2

from public transportation to shared autonomous taxis

1:03.5

and even electric scooters.

1:05.5

If you own a car, it will be electric.

1:08.4

And there will be charging stations strategically placed throughout the city.

1:12.0

So all you do is type your location into your GPS, and it will automatically take you to your

1:16.7

location in the minimum amount of time, and any payment you need for charging will be done

1:21.4

automatically in the background. Now, you might say, wait a minute, there are companies that are

1:25.9

doing this today. I can do this today. But it's individual companies, and it's certainly not ubiquitous across the city.

1:33.4

But it doesn't just stop with transportation. Let's take health. In the future, there will be air

1:38.5

quality monitors at every street corner, and they will be connected with your asthma inhaler so that

1:43.4

you know when it's safe to go out.

1:45.1

Or there will be infrared cameras that are measuring the temperature of citizens anonymously,

1:51.0

and that will be connected with your thermometer so that we can detect future outbreaks.

...

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