Welcome to the Startup CPG podcast. I'm your host, Jennifer Yuppes Blondell.

Startup CPG is a community dedicated to helping young CPG brands succeed. We do this a few ways,

like providing you access to resources and advice from industry experts, that you can take and implement into your own brand strategy.

This episode is just that. We'll hear from Rebecca Hubbard, managing director of Heart Creative,

a content and digital marketing agency. If your brand is feeling a bit stuck in a rut,

not quite connecting with consumers, if you're struggling to set yourself apart from

competitors, it might be time for a refresh. So listen in, take some notes. Rebecca's going to

lay out the framework for redefining your brand in three simple steps. Hi, Rebecca. Thanks for

being here today. Hi, how are you, Jennifer? I'm doing fantastic. Tell me a little bit about

heart creative, what you guys do, me a little bit about Heart Creative,

what you guys do, and a little bit about yourself. A Heart Creative is a 25-person

creative and marketing agency here in Portland. Our group has both creative and marketing

arms, serving CPG brands. We help brands take their digital presence to the next level,

both so it looks professional and they're accomplishing something with their digital presence.

So we can be that clear, experienced eye for them on what is actually working in their

digital marketing strategy.

My role is that I'm the managing director.

I was actually one of the first,

depends on whether or not you tally founders as employees,

but there were Molly and Jen, our co-founder,

started the company and I hired myself and Meg Scott around the same time,

and that was seven or eight years ago at this point.

...