Step one, throw out any negative perception you have of social media.

Nobody here today is confused that human beings attention sits on social media at scale.

Everybody here has an opinion of that. Unfortunately many people here

deploy their human opinion, their feelings about Tik-Tok in China or Facebook and Zucks or that their kids are on it too long

You deploy your

Subjective human opinion as a human on it when thinking about your actual business.

The consumer you're trying to reach to sell your service to is really not super interested on your hot take of what 13 year olds are doing on

Tik-Tok. They're not super intrigued by how much you like or dislike Facebook.

They just live their life, see things, and spend their money.

I want every person's room after this conference to go home tomorrow and post somewhere

between 8 and 15 pieces of content on LinkedIn,

YouTube shorts, Facebook, Instagram, Snap, Tik-Tock, and I want you to do it every day. I know that nobody wants to do that. I know this because I watch the world.

This is clear. What I just said is 100%. It's non-debatable fact that is a

hundred percent it's non debatable fact that the people that are outflanking in every

micro segment of every business in the output of creative and of course the

quality matters of course the quality matters. Of course the quality of

what comes out of your mouth is a variable of your success. But before you even

start the debate of what do you say or what are you talking about or how are you doing this?

The data is undeniable that the companies and humans in service businesses that are

out posting its competitive set are picking up market share

by the simple fact of there's just too much attention of society on these seven

to ten platforms.

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