Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about three pieces of data that are key to marketing.

So I'll go first.

The number one piece of data that a lot of people aren't tracking is LTV.

People track conversion rates, but as a marketer, stop focusing on how much revenue you generate

in the short run, focus on how much revenue you generate in the long run.

Someone went to ask one of my buddies, what's the difference between the seven figure,

eight figure, nine figure company, a seven figure company will spend money on marketing

and they want to make a arm and a leg on day one.

A figure company will spend money on marketing and they just want to break even and overtime

make more money.

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