#3: Neil & Eric's Favorite Marketing Tools

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 July 2016

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 00:40 – Neil kicks off the conversation 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics 01:35 – You need at least 6 months to generate quality organic traffic 01:50 – What works on Facebook does NOT work well for organic 02:45 – Google Search Console 05:00 – Nudging keywords up just a little bit can really maximize traffic 06:00 – Look for the low-hanging fruit 06:04 – AHREFS 06:15 – Highlights backlinks, backlinks lost, and links of competitors 07:48 – knowing what your competitors are ranking for is priceless 08:26 – Talking in detail about SEM Rush 08:45 – Can show adverts competitors are running 09:12 – www.crazyegg.com 09:50 – Transparency into how people engage with your website 10:29 – Most people don’t scroll beyond the fold 10:55 – www.hellobar.com 11:31 – Great at generating additional emails 3 Key Points: What works for social doesn’t always work for organic and vice versa. Gain insight into what your competitors are doing—it will really pay off. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN. Resources Mentioned: www.crazyegg.com – Gain transparency into what visitors are doing on your websites www.hellobar.com – A tool to maximize email acquisition AHREFS – Use to gain insight into what competitors are doing Google Anayltics – Neil’s holy grail of online marketing Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:56.7	Hello everyone and welcome to another edition of Marketing School. I'm your host Eric Sue.
0:58.3	And I'm Neil Patel.
0:59.5	And today we're going to be talking about our favorite marketing tools.
1:03.8	So, Neil, what do you like and why?
1:06.7	Sure, so I'll give you one and then we can keep going back and forth.
1:10.7	My favorite one, and this is the simplest and everyone should know about it but everyone uses it wrong and that's what I hate about it.
1:17.0	My favorite tool is Google Analytics. I log in five times a day on the low end 10.15 on the high end and if you set it up right
1:26.9	like I have a ton of filters in my Google Alex account in which I'm analyzing
1:32.0	based on per region I'm analyzing based on per region.
1:33.2	I'm analyzing based on the traffic sources.
1:36.2	I look at what content does well and what does it.
	...

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