3 More Questions (Sharon Price John) with David Novak and Koula Callahan

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 14 July 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of 3 More Questions, you'll hear David Novak's answers to: How can leaders define the concept of "emotional brand equity" in their own brand? How simple is the turnaround strategy SDSS x2 (“stop doing stupid stuff” … and then “start doing smart stuff”)? How do you know when to listen to data and when to rely on pure willpower to get something done? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download today in the App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get coaching from David by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠signing up to receive his Weekly Leadership Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the How Leaders Lead podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to ensure you never miss an episode!

Transcript

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0:00.0	Happy Monday and welcome to another episode of How Leaders Lead.
0:08.2	On this episode of three more questions, David, we are debriefing the conversation you had with
0:13.0	Sharon Price-John, who is the CEO of Build Bear, and I think this is the only company
0:19.0	that we've ever talked about, whose product requires a hug test before it goes home with the customer.
0:24.6	Well, this is a great brand.
0:27.6	Build a Bear is unbelievable. You can build all kinds of animals.
0:30.6	They have everything that they have in this retail store, and then they've taken it digital.
0:34.6	And she's been a real visionary. And, you know, the founder
0:37.8	had a great idea, and she's helped the founder and the entire organization elevate it and take it
0:42.6	to a whole different level. It's a great conversation. It is a great conversation. She's incredible.
0:47.0	I mean, the company had reported a $49 million loss right before she took over a CEO. And in her first
0:52.9	year as CEO, the company was profitable.
0:55.4	So this is a woman who knows how to build real momentum around a brand.
1:00.4	And she knows the secret to it. It's to provide a great customer experience, build the brand,
1:05.0	you know, do things the hard way, not the easy way, and take people with you. And she's an excellent CEO and demonstrated that in the way she talks about how she has had
1:16.3	the success she's had.
1:17.7	I love it.
1:18.3	Well, David, I'm excited to get your take on some of the concepts you and Sharon discussed
1:22.1	in the episode.
1:23.2	So let's get going with today's three questions.
1:25.9	All right.
1:26.3	Let's do it because it is happy Monday.
	...

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