3 More Questions (Mark Shapiro) with David Novak and Koula Callahan

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 28 April 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of 3 More Questions, you'll hear David Novak's answers to: What would you say to leaders who are trying to fight for eyeballs? In your experience, what should a leader do to drive a results driven culture? As a leader, how do you handle a situation where you didn’t have anything to do with a mistake? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — Download today in the App Store Get coaching from David by signing up to receive his Weekly Leadership Plan. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! Subscribe to the How Leaders Lead podcast to ensure you never miss an episode!

Transcript

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0:00.0	Welcome to How Leaders Lead. I'm Kula Callahan, and it's time for another edition of three more questions,
0:09.8	but David Noback. It's these episodes where we debrief the conversation that David had with the
0:14.7	previous week's guests. And David, today we're talking about the conversation you had with Mark
0:20.7	Shapiro.
0:21.8	What a media mogul this guy is. This guy built ESPN.
0:25.3	I mean, every significant program that drove the ratings of that network, this guy is behind.
0:31.5	And he is an absolute dynamo.
0:33.6	So had a lot of fun with this podcast and everybody should listen to it.
0:37.2	It's incredible, especially if you're a sports fan, getting an inside look into what has made these huge sports brands, what they are.
0:45.0	David, you mentioned ESPN, but he's also had a lot to do with UFC and WWE.
0:50.4	His official title is, well, he has two titles, which also speaks to his dynamism.
0:56.6	He's president and COO of TKO, which owns top sports brands like UFC and WWE,
1:02.9	and he's the president and managing partner of WME group.
1:07.4	So this guy knows how to build a network of raving fans, whether it's pardon the interruption
1:14.2	on ESPN or a UFC fight.
1:16.9	Yeah, the guy can't hold down one job.
1:18.7	He has to hold down two.
1:21.0	Well, David, I'm excited to debrief some of the concepts that you two talked about in
1:25.2	today's questions.
1:26.2	So let's get going.
1:27.2	Let's go, Kula.
1:32.1	Question number one. Throughout Mark's career, he's excelled at gaining attention for the brands
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