3 More Questions (Mark King) with David Novak and Koula Callahan

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 4 December 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of 3 More Questions, you'll hear David Novak's answers to: What’s the biggest goal you’ve ever set and how’d you go about getting there? Can you trust your direct reports to tell you the truth about what's going on in the business? What's the difference between managers and leaders? ——— ADDITIONAL RESOURCES Get coaching from David by signing up to receive his Weekly Leadership Plan. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! Become a better leader in 5 days with our free, 5-Day Leadership Tune Up. This five-minute-a-day program is designed for the busy leader – it cuts right to the chase and gives you the practical know-how you’ll need to boost your confidence as a leader. Subscribe to the How Leaders Lead podcast to ensure you never miss an episode!

Transcript

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0:00.0	Welcome to How Leaders Lead. I'm Kula Callahan, here to bring you another edition of three more
0:08.8	questions with David Novak. David, it's so fun to be on these three more questions with you. How are you today?
0:14.0	Well, Kula, it's my honor as always, and I'm really looking forward to diving into my conversation
0:19.5	with Mark King, the CEO of Taco Bell,
0:22.2	and the former CEO of Taylor Made and the head of Adidas North America.
0:26.7	So this is a very qualified, fantastic marketing leader who's done a great job everywhere he's been.
0:34.2	He really has. I listened to this episode and I immediately wrote Tim, who we work with, and I said,
0:39.8	Mark Kig is so dynamic. So this episode is so inspiring. If you haven't listened to it,
0:46.0	certainly go back in the feed and give it a listen, especially if you're someone who likes to
0:51.3	aim really big. Mark's whole philosophy is about chasing something
0:55.5	extraordinary. And David, I'm excited to get your take on some of his philosophies in today's
1:01.3	episode. So let's roll with our three more questions. Question number one, Mark is a leader who hates incrementalism. He believes that if you're only
1:16.4	growing 4 to 5% a year, someone else in your industry is going to beat you. One quote he shared
1:22.9	was this, the world is waiting for the next disruption. You don't have to let it be someone else.
1:29.1	It can be you if you aim big enough. David, what's the biggest goal you've ever set?
1:35.1	And how'd you go about getting there? Well, cool. I think the biggest goal I ever set was when I was
1:40.1	president of KFC. And when I went to KFC, the business had really been struggling.
1:47.0	And in fact, the same store sales declined for the last, I think, seven or eight years.
1:52.4	So we really needed to figure out how to start driving the top line.
1:57.1	And one of the things that I learned was that 90% of people used KFC once a year.
2:05.4	And so I said, you know what, we've got to really set a big goal on this front to get people thinking differently so we can figure out how to get people to come back in more often.
2:16.1	So I set the mission for the company to become the
	...

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