Welcome to How Leaders Lead. I'm Kula Callahan, and it's time for another edition of three more questions with David Novak.

David, today we're debriefing your conversation that you had with Frank Edwards.

He's a managing partner of Aqueduct Capital Group. He's a Tar Heel, and he is a humble and very, very smart leader.

Well, I don't know if every tar hill I've met is humble like Frank, but, you know,

North Carolina is a great place, great state, with great people, and Frank is one of them.

He absolutely is, David. He shares some incredible insights of just keeping at it when things get

tough and how to hire the right people and everything that all great leaders should do,

regardless of what industry you're in. So if you haven't listened to the episode,

definitely go back into the feed, give it a listen. You'll love learning from Frank and you'll

feel like you're having a conversation with an old friend. That's what I felt like at least when I was listening to the episode, give it a listen. You'll love learning from Frank and you'll feel like you're having a

conversation with an old friend. That's what I felt like at least when I was listening to the episode. Yeah, well, you know, Frank has one of those traits that's really important. He understands that common sense is very powerful because it's not that common and he's got a heck of a lot of it. So true. Great conversation with Frank, David, and today I'm excited to dive

deeper into some of the concepts that you two talked about in that main episode. So let's get

going with today's questions. All right, fire away, cool.

Question number one. Frank says often that all you have is your reputation and you wake up

every day defending it. And David, there's another quote about reputation that I know you love.

It's from Warren Buffett. And it says it takes 20 years to build a reputation and five minutes

to ruin it. If you think about that, you'll do things differently. Now, leaders in all walks of life

place a lot of importance on reputation, and many times those leaders are in the spotlight.

David, what happens when a leader's reputation is attacked, maybe for something that they might

have not even done? Well, cool. That's when you got to have a great reputation to begin with, because when you have a great

reputation, people don't believe it.

And second of all, because you have a great reputation, people come to the aid of their

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