But I think that the key is if you create content ads for your customers and you think

of only them and you think of how to serve them, you're going to win.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing so that you can get more leads and sales every day without having to empty your wall in the process.

All right, let's jump into it.

What's going on, everybody? Welcome back to the Art of Pay Traffic podcast. Rick Mulready

here. This is episode number 149. Hope this finds you well. Thanks a lot for coming to hang on me

today. Really appreciate it. Very, very excited about today's episode because my good friend

Jasmine Star

is rejoining me to share a case study where we're going to dive into the three components

of a Facebook video ad that's been giving her the best results. Now, she was a guest of mine

here on the show back on episode number 106 where we talked about how to strategically attract

your ideal Facebook

ads audience. And if you not yet listen to that episode, definitely check it out.

Again, it's episode number 106. So it's at Rick Mulready.com forward slash 106. It's a great

episode. I got a ton of feedback from people wanting Jasmine back on the show. I think the episode went

live and literally within 24 hours, people were saying, we got to have Jasmine back here on the show.

Well, here she is again. She's a marketing strategist. She's a branding expert. And she's also

been voted one of the top 10 wedding photographers in the world. Jasmine is an amazing, amazing human being. And on today's

episode, we talk about the following. Jasmine split tested a 25-minute Facebook live video ad

versus a two-minute professionally done video, and the results were eight to one for one of those videos. So we're going to dive into that

case study there for you. A big theme in the work that Jasmine does in her business centers on

...