This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing

so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it. Change is hard, right? Well,

change is hard for a lot of people, not everybody, but some people welcome change. But for most people,

we get caught in our, you know, we want things to continue

as they are. And whenever something changes, we kind of get a little anxious about it. Well,

if you're doing Facebook ads, you've got to be able to roll with the changes. I think that was

an ario speedwagon song way back in like, I don't know when that was. I'm aging myself right now,

but there was an ario speedwagon song that's actually pretty good called Roll with the Changes. Anyway,

if we're running Facebook ads, we've got to be willing to roll with the changes because

Facebook ads change a lot. And over the past week or so, has been no exception. There are actually

three big changes that are going on with the Facebook

ads platform right now that I want to dive into on today's episode. First and foremost, thank you

guys so much for coming to hang out me today. This is the Art of Pay Traffic Podcast. I'm Rick Mulready,

and this is episode number 155. Hope all is going well for you. So yeah, over the past week or so,

three big changes have been going on with the Facebook ads platform. Number one, ads manager

and power editor are now one tool. If you don't have it yet, stay tuned. It's coming. Facebook

has started rolling it out on the 14th of September.

A lot of people already have it. When I'm recording this on this actually Sunday, September 17th, I actually don't have the new update, but I'm expecting it any day right now. So ads manager and power editor are now one tool. We're going to dive into all that and what that means.

Number two, there have been some changes with targeting that surprised some people.

Facebook rolled some changes out right around the September 13th, 14th timeframe.

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