Today's show, we're going to be covering some funny words that explain a lot of your behavior

that you probably don't even realize. I'm starting to realize that the human creature,

we're kind of a finicky group of people. So hang in there and we're going to learn about today,

we're going to learn, you know when you buy something and you want to buy more stuff because of

that new shiny thing that you have or how about the fact of that you wake up in the middle of the

night go, oh man I didn't I didn't finish that task or haven't you always heard the 80-20 rule?

Don't you want to know where all that comes from and what it means to you and your finances?

Stick around we're going to cover all that more in today's money guys show.

Oh I'm so glad that they started doing behavioral finance. Why is that? Because I mean there's so

many things we've done shows in the past where we talked about sunk cost. Yep we talked about

recency bias these are all things we've covered in in other shows where we talked about how we

as humans have blind spots things that are that are totally keeping us from making the perfect

decision and we're going to be covering some of those those things now the sunk costs and the

recency bias those are things we've covered in previous podcasts but these new ones they have

funny funny titles and a known it's we got inspired by the show because I always like to give

you know kind of like the storyteller side of the podcast thing is now now you know the rest

yeah where did it all come from is that you know we have a client my name is Kevin who's a

friend of the show also who gives me all the greatest gadgets that I should be buying

for my household and so forth so he's he actually adds to the the didero effect that I'm going to

be talking about in a minute but he he shared with because we we talk about all the time toys

but got toys it's it's a saying we talk about when what we didn't realize is there's a fancy

terminology for it it is the the didero effect so I'll be covering what that means we're also

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