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Perpetual Traffic

3 Astonishing New Features on TikTok You Didn’t Know About…Until Now

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 7 January 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.

Chapters

  • 00:00:00 – Where Algorithms Meet Ambition
  • 00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos
  • 00:03:25 – Behind the Hashtag: Stories That Sell
  • 00:07:30 – Affiliate Hustle: The Influencer Blueprint
  • 00:17:07 – Smart Ads, Smarter Results
  • 00:25:50 – Creative Automation: Ads That Think
  • 00:26:56 – GMV Max: ROI on Autopilot
  • 00:28:03 – Paid vs. Organic: The Traffic Tango
  • 00:29:14 – Performance, Perfected
  • 00:33:46 – Success Chronicles: Lessons from the Frontlines
  • 00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins
  • 00:38:01 – $200 Playbook: Small Budget, Big Moves
  • 00:47:47 – Final Nuggets of Wisdom

LINKS AND RESOURCES:


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Mentioned in this episode:

AppSumo - 13% off with code traffic13

AdCritter for Agencies

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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