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In entrepreneurship podcasts for Christians, all about how to make God the CEO of your business.

Get ready to be inspired, challenged, but well equipped to live and build your destiny his way.

Hey guys, welcome to another episode of the Blessed and Bostup podcast.

Make sure that you check out the video version of this episode on YouTube on my channel at TatumTamia.

Make sure the link to this full episode is in the show description as well.

So today's episode is all about influencing versus thought leadership.

I was having a conversation with a friend of mine and I don't even know how we got here.

We're talking about just different platforms and marketing and things that at nature.

But we started talking about influencing versus thought leadership.

And I thought this would be a great subject to bring to the podcast and I want you guys in the YouTube comments to really tell me what you think because I'm curious.

But my sense is that I feel that a lot of face-based entrepreneurs.

We're playing it small by aspiring to be influencers of any kind.

And I believe that it's more impactful for whatever it is that God has called us to do is more effective.

And I believe it's more lucrative to seek to be a thought leader as opposed to just an influencer.

Now, there's overlap there because thought leaders have influence, but I feel like focusing on thought leadership versus influencing is just overall better.

It's just overall more beneficial across the board.

So let's define each of them and then we'll compare a little bit.

So according to Collins dictionary, influence is the power to make other people agree with your opinions or do what you want.

And this is what makes influencing a lucrative business for organizations because it gives individual people leverage who have a large niche audience.

And then it also gives company the opportunity to leverage those niche audiences inexpensively.

So for example, if the Super Bowl reaches 3 million people, they're going to have to pay, I mean, it reaches way more than that.

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