Today's podcast episode discusses how innovation in companies do not always lead to the best investments, and we decided to feature none other than the prestigious Annalisa Gigante. Annalisa Gigante has been an award winning innovator for 30 years, with a track record of commercial success, launching and building multi-billion dollar new businesses across different industries from life sciences and chemicals to services and digital technologies. She served as CTO of LafargeHolcim, and was an Executive Committee member at Adecco Group as Chief Business Development and Marketing Officer, both as global leaders in their respective industries. Her career includes international roles in innovation, business management, strategy, and marketing. Her key focus areas are sustainability, digital technologies including AI and IoT, new business models, and building high performing teams. She has been the subject of two Masters’ theses on women top executives, and a recent monograph on Innomniacs. Innovation in companies can come in many different forms, including organizational, technological, or process innovation. But do innovative companies always make great investments? Before you buy shares in a company, it is essential to thoroughly analyze that company’s mission, management, goals, outlook, fundamentals, and so on. Great investors would never buy 100% of a company without thorough research for due diligence, and, likewise, you shouldn’t buy a small percentage of a company without the same. If you want to learn more about analyzing companies on your watchlist, download Phil’s Four Ms for Successful Investing Checklist: http://bit.ly/3mwFx4k Learn more about your ad choices. Visit megaphone.fm/adchoices