295: How Savvy Events Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 13 April 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
In this episode we speak with DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. With an MBA from Cal State San Bernardino and BA in Communications from Howard University, DeNeitra has used her creativity and grit to climb to the top of the events industry. She’s a regular on the BizBash 500 list of the nation's most influential event planners and works closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and HP, among others.
In today’s episode, you’ll hear how when the events business was shut during the Pandemic, she pivoted her business to custom mailers. Her clever thinking, creative problem solving and ideation led her to scale her business to a 7-Figure Business.
In this episode DeNeitra shares:
- How she made her first custom mailer during the pandemic and created a whole new division in her business
- How she structures her pricing to make sure she is fairly compensated
- How she’s expanding her business and team to incorporate both event production and creative mailer production and so much more!
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Guest Social Media Info
Side Hustle Pro – @sidehustlepro
Savvy Events- @savvyeventsllc
Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:07.1 | side hustle from passion project to profitable business, and I'm your host, Nikaela Matthews |
| 0:12.8 | Accomay. |
| 0:13.8 | So let's get started. |
| 0:17.6 | Hey, hey guys, welcome, welcome back to the show. |
| 0:22.8 | It's Nikaela here and today in the guest chair, we have Denietra Burnett. |
| 0:27.9 | Denietra is the founder and CEO of Savvy Events, a seven-figure Los Angeles-based event |
| 0:33.8 | production and creative agency. |
| 0:36.5 | With an MBA from Cal State San Bernardino and a BA in communications from Howard University, |
| 0:42.9 | Denietra has used her creativity and grit to climb to the top of the events industry. |
| 0:49.5 | She is a regular on the biz-bash 500 list of the nation's most influential event planners |
| 0:56.0 | and works closely with entertainment titans and Fortune 500 companies like HBO, Netflix, |
| 1:03.0 | and HP just to name a few. |
| 1:05.3 | She also works alongside her husband Lawrence, and when they're not producing impactful |
| 1:10.2 | brand experiences, you will find them raising and hanging out with their two vivacious sons |
| 1:15.2 | at their home in LA. |
| 1:17.1 | Now in today's episode, you're going to hear how when the events business was shut down |
| 1:22.3 | due to the pandemic, to meet your pivoted. |
| 1:25.0 | She pivoted into producing custom mailers. |
| 1:28.1 | Her clever thinking, creative problem solving, and creative ideation led her to scale her |
| 1:34.0 | business to the seven-figure mark and it is continuing to grow. |
| 1:39.0 | I love her story, I love her journey, I hope it's motivational to you guys, so let's get |
... |
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