#294 S2 Episode 163 - Understanding Your Buyer Personas

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 26 April 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Collin Mitchell discusses a very important topic today in Sales Transformation. Understanding buyer personas is key to knowing the market you have to hit and the niche that you will develop. Collin will be discussing further the benefits of knowing your buyer personas and how you can start to grow your sales. Join Our Free Podcast Community HERE! Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE! HIGHLIGHTS Benefits of understanding buyer’s persona How to understand your buyer’s persona Looking for customer patterns QUOTES Collin: "If you're in sales, you may have one buyer persona, or you might have multiple. But it's extremely important that you know these personas inside and out.” Collin: "The more that you can narrow in on a buyer persona, the more specific you can get about who it is that you best serve. And also get super clear on who you are not best to serve.” Collin: "It's gonna be different, but you might see some patterns. And it's important to look for these patterns.” Connect With Collin on LinkedIn Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

Transcript

Click on a timestamp to play from that location

0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:21.7	In the world of sales, you either sink, swim or break through to the next level.
1:27.0	My name is Colin Mitchell and this is sales transformation. A new kind of
1:32.2	sales show designed to bring you through the epic life-changing moments of
1:36.4	elite sellers so you can experience your own sales transformation.
1:48.8	Hey, before we start today's episode, I wanted to bring you in on the best
1:52.8	kept secret in B2B sales. If you're serious about social selling and your
1:57.1	only strategy is cold DMs through LinkedIn, you're missing the mark big time.
2:01.5	Learn how a fully managed revenue generating podcast can change your life and
2:06.3	your pipeline at salescast.co.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Leadium, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Leadium and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.