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The My Wife Quit Her Job Podcast With Steve Chou

290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 5 February 2020

⏱️ 49 minutes

🧾️ Download transcript

Summary

I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following. Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand. In today’s episode, we’re going to dissect their email marketing strategy and learn how to apply these techniques to our own ecommerce businesses. What You’ll Learn Why is Chubbies […]

The post 290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom appeared first on MyWifeQuitHerJob.com.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the My Wife Quitter Job Podcast,

0:02.2

the place where I bring on successful bootstrap business owners

0:04.8

and dig deep into what strategies they use to grow their businesses.

0:08.0

Now today I have Eric Helstrom of Chubies on the show,

0:11.2

and Chubies is an eight-figure clothing retailer and they make most of their money from email marketing and if you aren't on the Chubies email list go sign up now because it is hilarious

0:20.3

Anyway today Eric is going to break down how they do email.

0:23.4

But before we begin, I want to give a quick shout out to Privy, who is a sponsor of the show.

0:27.2

Privy is a tool that I use to build my email list for both my blog and my online store.

0:31.7

And right now, I'm using Priervia Display a cool Wheel of Fortune

0:34.5

pop-up. Basically a user gives their email for a chance to win valuable

0:37.7

prizes in our store and customers love the gamification aspect of this and

0:41.6

when I implemented this form

0:42.8

email sign-ups increase by 131%.

0:45.6

Pervi also offers a low-cost email marketing solution for e-commerce merchants as

0:49.6

well and if all you need are basic email autoresponder sequences like abandoned cart,

0:53.8

win back, pre and post purchase flows, then privy might be an ideal solution for you.

0:58.0

So bottom line, privy allows you to term visitors into email subscribers and recover lost sales.

1:03.7

So head on over to privy.com slash Steve and try it for free.

1:07.2

And if you decide to need some and more advanced features, use coupon code

1:10.4

M WQJ for 15% off.

1:13.0

Once again that's PRI vY.com slash Steve.

1:16.1

I also want to give a quick shout out to Clavio who's also a sponsor of the show.

...

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