289. How To Outsell The Size Of Your Audience And Why Your Small Audience Is A Good Thing
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 30 November 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
If you have a small audience, it might actually be to your benefit. Today, I am sharing why this is, and the steps that I took with my business to outsell our audience. Powerhouse Women is a multi-six figure business and we serve less than 1,000 paying customers. With that in mind, just think what a couple hundred paying customers can do for your business as you're just starting out! The key is not to let the thought that you have a small audience get in the way of how you show up every day.
In this episode we talk about:
- What it means to "outsell your audience"
- Where your mindset should be when trying to outsell your audience
- Getting your launches to connect with your audience
- How to stand out in the sea of content on the internet
- How to consistently spread your message while avoiding fatigue
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- Lindsey mentioned the book, Building A Story Brand by Donald Miller.
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|| EPISODE TIMELINE ||
( :50 ) Welcome back to another episode!
( 1:25 ) Lindsey asks listeners, "Does anyone feel like their audience is too small to have the business and the impact you want?"
( 1:44 ) In this episode, Lindsey will share the top 3 ways that have helped outsell the size of the Powerhouse Women audience.
( 4:45 ) Lindsey says that before she shares the 3 things, the first wants to start with the mindset.
( 7:04 ) Why a smaller audience can work to your benefit.
( 9:35 ) Lindsey explains what it means when she says "outsell the size of your audience".
( 10:09 ) Lindsey explains the first factor that has helped her outperform.
( 12:55 ) Lindsey explains the second factor that has helped her outperform.
( 18:55 ) Lindsey explains the third factor that has helped her outperform.
( 21:15 ) Lindsey encourages you that you have a message; don't lose momentum sharing it because you don't think your audience is big enough.
( 21:50 ) Lindsey recently announced her new course, "Organic Launch Blueprint".
Transcript
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| 0:00.0 | We only have room to grow from here. |
| 0:02.0 | For your business, I bet it's the same. |
| 0:03.7 | I bet with a few hundred customers, you could be making an income beyond your wildest dreams. |
| 0:09.3 | So thinking that just having a big audience is going to solve all of our problems and make it so much easier is not really the case. |
| 0:18.6 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:25.3 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together we'll unlock |
| 0:31.0 | the confidence and clarity you are looking for to help you get out of your own way and into action around your next big idea. |
| 0:49.8 | Hey friends, welcome back to the podcast. I am talking today about quite possibly one of my favorite |
| 0:57.6 | topics to teach on, to train on. And it's something that I would bet a lot of you listening, |
| 1:04.4 | don't realize that you're using as a reason or an excuse why your business or your big idea |
| 1:10.4 | isn't taking off. I know that's a little |
| 1:12.6 | bit of tough love, but I only can say that as someone who totally use this as an excuse myself. |
| 1:18.4 | And that is, you believe that your audience is too small to have the business and the impact |
| 1:26.0 | that you want to have. Okay, let's just do a pulse check. |
| 1:29.3 | Anyone feel that way? If so, you are so not alone. And today's episode is going to free you up |
| 1:36.0 | to realize that if you have a smaller audience right now, it might actually be to your benefit. |
| 1:42.8 | And I'm going to give you the top three ways that have |
| 1:47.1 | helped us outsell the size of our audience. I'm going to break down exactly what that means for you. |
| 1:53.2 | So I had worked with a mentor last year in 2020, a good friend of mine, Chris Harder. He's |
| 2:00.0 | amazing. And we were on one of our coaching |
| 2:02.8 | calls and I was going through a recent launch we had had and some results. And the look on his |
| 2:08.4 | face, like shocked me, first of all. He said, oh my gosh, you literally outsell the size of |
... |
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