Hi, before we start, get the transcript at speakenglishpodcast.com slash podcast.

Okay, let's start.

This episode is for my English students who work in finance.

But don't worry if you don't.

I'll explain marketing and accounting

in a way that's easy for everyone to understand.

Understanding marketing.

Marketing is how businesses tell people about their products or services.

Imagine it as a four-letter word, PPPPP.

Product is what businesses want people to buy.

It could be a smartphone, a pizza, or anything they sell.

Price is how much money you need to buy the product. It can attract or discourage customers.

Place is where you get the product.

It can be in a store, online, or at a market.

Promotion is how companies advertise their products, like TV ads or online banners.

Let's explore some common marketing terms.

Advertising Advertising is the commercials you see on TV or the banners you click online.

Branding is a company's personality.

Think of a famous fast food restaurant and its logo.

Market Research famous fast food restaurant and its logo. Market research is understanding what people like and want, so companies can meet their needs.

Now let's talk about accounting. It's like a financial diary for businesses. There are two things in accounting. Income and expenses. Income is the money a company earns, like from sales or services. Expenses are business costs, like paying employees

or buying materials. Let's learn some basic accounting terms. Revenue

...