#2871 - Q&A: “How to use storytelling to market a side hustle?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 10 November 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we explore ways to use storytelling to market your side hustle or small business, and make it stand out with customers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Turning an idea into a small business doesn't happen by accident. You need to be all in.
0:05.5	At constant contact, we have the digital marketing tools you need to get the word out, close the sale,
0:10.3	raise the funds and gather a community around this thing you've built. So let's do this together.
0:15.2	Let's send this, share this and shout this from the rooftops. Let's segment this, automate this,
0:20.3	and AI this for real results fast. Let's get out of this what we put rooftops. Let's segment this, automate this, and AI this for real
0:21.6	results fast. Let's get out of this what we put into this. Let's build this. Let's grow this. Let's
0:26.6	win this. Get started today at constant contact.com.
0:31.3	So what's it like to buy your first cryptocurrency on Cracken? Well, let's say I'm at a food truck
0:36.6	I've never tried before. Am I going to go all in on the loaded taco? Well, let's say I'm at a food truck I've never tried before. Am I going
0:38.4	to go all in on the loaded taco? No, sorry. I'm keeping it simple, starting small. That's
0:44.4	trading on Cracken. Pick from over 190 assets and start with a 10 quid in your pocket. Easy.
0:50.9	Go to Cracken.com and see what crypto can be. Don't invest unless you're prepared to do all the money you invest. to market a side hustle?
1:14.9	You might have heard how storytelling is so important.
1:17.9	It's a very important feature of marketing, of sales, of kind of getting people involved,
1:23.1	getting people invested in a narrative, especially for the right product.
1:26.4	It doesn't actually apply to everything.
1:28.1	If you're selling something very basic, some kind of commodity, then you might not need to
1:32.0	have a great story about your product. But it's also usually not the greatest idea to sell something
1:36.7	that is very basic in a commodity because then everybody can compete on price. So how do you use
1:42.2	storytelling to market a side hustle? If you have a unique
1:44.4	product or service or you're just selling something that requires people to kind of make an
1:49.5	emotional commitment and think about it for a bit, perhaps before purchasing. Today's question
	...

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