287. Becoming A Fearless Visionary, The Many Ways You Can Fund Your Big Idea, And How To Build A Brand Before You Go To Market With Jenesis Laforcarde, Founder Of The Jenesis House
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 25 November 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
You can never dream too big when you're Jenesis Laforcarde, who is my guest today and is also someone I admire so much because she is truly fearless. Jenesis is a brand-building expert, and most of her career has centered around her service-based business serving clients who need branding assistance. But recently, Jenesis was looking for something totally different to add to her portfolio; enter The Jenesis House, a 13-room boutique destination resort offering a spa, healing arts, farm-to-table nutrition, and complete wellness experiences. Less than one percent of black women own hotels, so naturally, Jenesis is ready to take on this statistic and break down barriers.
In this episode we talk about:
- How no vision is too big or unattainable
- How to ask for what you want from others
- Funding an expensive business idea
- Differentiating good advice from bad advice
- How to build a brand before you go to market
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|| CONNECT WITH JENESIS LAFORCARDE ||
Check out The Jenesis House HERE
Shop the candles HERE
Pre-book your stay HERE
Connect with Jenesis on Instagram HERE
|| CONNECT WITH POWERHOUSE WOMEN ||
instagram.com/powerhouse_women
instagram.com/llindseyschwartz
facebook.com/groups/powerhousewomencommunity
|| EPISODE TIMELINE ||
( :57 ) Welcome back to the Powerhouse Women podcast and please welcome Jenesis to the show!
( 2:10 ) Jenesis shares how she and Lindsey first connected.
( 5:15 ) Lindsey asks Jenesis, "Take us back to 2018 when you were really at the forefront of the women's empowerment movement before it really blew up."
( 7:18 ) Lindsey asks Jenesis, "Tell us what your current project is that you're working on."
( 11:06 ) Lindsey asks Jenesis how she stays connected to her big vision while focusing on the day-to-day small tasks that need to get done.
( 13:42 ) Lindsey asks Jenesis if it has always come easy for her to ask for what she wants from others, or if it was a learned characteristic.
( 14:58 ) Lindsey asks Jenesis, "Have you felt more vulnerable putting yourself, your story and huge vision out there?"
( 15:54 ) Lindsey asks Jenesis, "Let's dive into the vision of The Jenesis House. As you started to lean into this idea, what was the beginning of it like and where has it evolved to?"
( 21:06 ) Lindsey asks Jenesis about getting advice from others about her vision that might be conflicting. "Are you able to determine what advice is good advice and what advice might not be the best for you based on the vision that you have?"
( 25:17 ) Lindsey asks Jenesis, "Do you ever have moments where imposter syndrome kicks in? Or do you know to your core, 'I can do this'?"
( 28:12 ) Lindsey asks Jenesis, "Even though the hotel is not in existence yet, the brand is still very much alive. Tell me about the power of building a brand for a long-term vision that might not see the end result for a while."
( 31:04 ) Lindsey asks Jenesis, "What are some of the tangible ways we can support you and your venture?"
( 32:24 ) Lindsey thanks Jenesis for her connection and constant reminder to ask herself the question, "Am I thinking big enough?"
( 33:12 ) Lindsey asks Jenesis, "What's a Powerhouse Moment you've had recently?"
Transcript
Click on a timestamp to play from that location
| 0:00.0 | It's really all about the people that believe in you. |
| 0:02.6 | There are people out there that believe in your dream and believe in your vision. |
| 0:06.2 | You just have to share it. |
| 0:07.8 | And it's up to them. |
| 0:08.7 | And you can't really force people and you can't bend yourself all of these ways just so you can get a yes. |
| 0:14.5 | Get the yes because of who you truly are. |
| 0:18.6 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. I'm Lindsay |
| 0:25.9 | Schwartz, your host and the founder of Powerhouse Women, and together we'll unlock the confidence |
| 0:31.6 | and clarity you are looking for to help you get out of your own way and into action around your next big idea. |
| 0:49.3 | I am so excited to have you tuning in today because I get the chance to catch up with a friend I have not seen in a while and I'm actually super excited to have you tuning in today because I get the chance to catch up with a friend. |
| 0:55.4 | I have not seen in a while and I'm actually super excited to share the story of how we met |
| 0:59.9 | because it's a cool one. So Genesis, welcome to the podcast. Thank you. Thank you so much for |
| 1:05.8 | having me. I'm so excited. Oh my gosh. This really does. I tell people all the time. One of the benefits of having a |
| 1:12.0 | podcast is you just get to chat with amazing women or catch up with friends and it counts as |
| 1:17.4 | content. So if you've thought of starting a podcast, I 10 out of 10 recommend everybody. So I have |
| 1:24.5 | been following your journey really since we met in 2018. |
| 1:29.4 | And most people don't know this story. |
| 1:32.7 | And so I'm super excited to share the story of how we actually connected. |
| 1:36.3 | And I think it'll be cool for both of us to share our side of it because there's so many |
| 1:40.7 | lessons for people to take away about like speaking your ideas into existence, |
| 1:45.2 | but also having the guts to jump on an opportunity or put an idea out there when you see it. |
| 1:53.5 | So I'll maybe let you share your side of that story, that fateful day that we met at that panel |
... |
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