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Side Hustle School

#2866 - Q&A: "How can I use A/B testing to improve my website conversion rate?"

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 5 November 2024

⏱️ 8 minutes

🧾️ Download transcript

Summary

In this episode, we explore how to use A/B testing to boost your website conversion rate. Sometimes the simplest changes make a huge improvement! Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼  To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Turning an idea into a small business doesn't happen by accident. You need to be all in.

0:05.5

At constant contact, we have the digital marketing tools you need to get the word out, close the sale,

0:10.3

raise the funds and gather a community around this thing you've built. So let's do this together.

0:15.2

Let's send this, share this and shout this from the rooftops. Let's segment this, automate this,

0:20.3

and AI this for real results fast. Let's get out of this what we put rooftops. Let's segment this, automate this, and AI this for real

0:21.6

results fast. Let's get out of this what we put into this. Let's build this. Let's grow this. Let's

0:26.6

win this. Get started today at constant contact.com.

0:31.3

So what's it like to buy your first cryptocurrency on Cracken? Well, let's say I'm at a food truck

0:36.6

I've never tried before. Am I going to go all in on the loaded taco? Well, let's say I'm at a food truck I've never tried before. Am I going

0:38.4

to go all in on the loaded taco? No, sorry. I'm keeping it simple, starting small. That's

0:44.4

trading on Cracken. Pick from over 190 assets and start with a 10 quid in your pocket. Easy.

0:50.9

Go to Cracken.com and see what crypto can be. Don't invest unless you're prepared to

0:55.1

do all the money you invest. This is a high risk investment and you should not expect to be

0:58.4

protected if something goes wrong.

1:15.9

How can you use A-B testing to improve your website conversion rate?

1:18.5

This is a very helpful question.

1:20.5

I'm going to do my best to give a very helpful answer.

1:27.3

A-B testing is where basically you send people to two versions of your website and see which one converts better. So if you're selling

1:28.2

something, this is really, really important. Often things like headlines or price or the main image

1:35.3

that you use on your webpage or a few other elements, I'll talk about them in my answer,

1:40.2

make an enormous difference. And if you change one of them, all of a sudden, you're converting at a much

1:44.7

higher rate, which means that your overall sales are higher, which means you're bringing in new

...

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