285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 22 January 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice and ZenPup. His most recent company is Boundless Labs, an agency that focuses on email marketing for ecommerce—with a special focus on CBD companies. Thanks to its modern and human-centered approach to emails, Boundless Labs acquired 30 clients with six- to eight-figure revenues in a little over a year. Dimond has also secured mind-blowing results for those clients, such as sending emails with 40% to 70% open rates (compared to the industry average of 20% to 25%) and helping companies generate 20% to 30% of their total revenue with emails. If you’re looking to master the art of email marketing, this podcast episode with Dimond is a great place to start! He gives us a sneak peek into the best practices he uses with his own clients at Boundless Labs, along with other helpful insights. Key Takeaways How Dimond got his start in marketing, growth, and acquisitions An overview of Dimond’s ventures, from CBD pet products to a social media platform for musicians Why Dimond decided to launch his email marketing agency, Boundless Labs, and how he scaled from zero to 30 clients in a year How design sets Boundless Labs apart from the rest Dimond’s perspective on email marketing as a source of revenue for his clients The importance of the human touch when it comes to customer retention and acquisition How Dimond achieves a 40-70% open rate on customer thank-you emails

Transcript

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0:00.0	This is episode number 285 with Chase Diamond of the Founder Podcast.
0:07.3	What you need is thirst.
0:09.2	You need to be a thirsty human who is intent on learning.
0:13.2	It's a really fascinating exploration of human potential.
0:18.9	The Founder Podcast. Even the greatest entrepreneurs had help if you want to learn from the most
0:26.5	successful founders on the planet you are in the right place branson mark cuban tony robbins
0:32.3	tim ferris harriano humphington scoffice gerry v sophia Amorosa, Barbara Corcoran, Damon John.
0:42.1	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:45.4	This is not your average entrepreneur podcast.
0:47.6	The Founder Podcast.
0:56.2	Hey guys, thank you so much for tuning in.
1:01.1	Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving away high quality content in the
1:06.5	form of interviews, blog posts, podcasts, YouTube videos, you name it. We put out so much content to help you.
1:13.9	And another interesting project that we're working on right now is partnering with world-class
1:18.8	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.8	skills like negotiation, finance, e-commerce, and so much more.
1:31.0	So if you'd like to get access to these free trainings with founders like this, which is
1:36.5	100% free, just go to founder.com forward slash free. Okay, so now let's talk about today's
1:43.6	episode.
1:49.2	What's going on, Founder Fam? Hope you having a great day, wherever you are around the world.
1:55.6	Nathan Chan here, Seon Publisher of Founder magazine. And I hope you're enjoying this podcast.
2:03.9	We've got an incredible, incredible guest. His name's Chase Diamond, and he's the founder and partner of a company called Boundless Labs, where they're an email marketing growth-focused agency
	...

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