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dot co-de-e-K slash special offer. All right, welcome back to the podcast. Yesterday we talked about making a membership site. Today we're going to talk about how you reduce the I guess

yesterday we talked about making a membership site. Today we're going to talk about how you reduce newsletter churn and

churn is basically the principle of people who subscribe to something

whether it's paid or free and they drop out. Like they joined your

free trial but then they don't actually renew or they joined the paid version

if that's an option and they pay for a month or two within they stop.

...