#2832 - Q&A: “How to build an authentic personal brand?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 2 October 2024

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, learn how to build a personal brand that’s authentic and impactful. Do you just post a bunch of selfies on Instagram, or is there more to it?? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	When Kate and Jervais founded Health and Her in 2019, they set out to transform Menopause care.
0:06.4	Through Barclay's Eagle Labs, they gained specialist industry and business expertise,
0:11.0	with support and training for the whole team.
0:14.0	But the story doesn't end here.
0:17.0	Because Health and Her are only just getting started,
0:20.0	selling at major UK retailers,
0:22.0	and making a real difference to thousands of lives.
0:25.0	Grow your business. Bank on Barclays.
0:28.0	Search Barclays Business Banking. How can you build a personal brand that is both authentic and impactful?
0:45.0	Welcome to Side Hustle School, it's Chris Gillibow here, your host.
0:48.0	Yesterday we talked about building a remote team
0:52.0	or beginning to hire people from different locations to work on your side hustle or your growing small business.
0:58.0	Today we've got a listener in Asheville, North Carolina who has heard that building a personal brand is crucial.
1:04.2	Well, that's true for some businesses at least.
1:06.7	It's not true for every business.
1:08.0	I think sometimes people overestimate, you know, like every business doesn't have to be on
1:12.2	social media. Every business doesn't have to have like an origin story or a great
1:16.5	narrative if you have just a great service or product that works too right
1:20.7	Nevertheless if you're trying to build a following based on your personality,
1:24.5	you're just based on an individual as opposed to a business, product, or service,
1:28.3	well, then that is true.
1:29.6	You need to build a personal brand.
	...

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