4.8 • 1.4K Ratings
🗓️ 5 December 2019
⏱️ 52 minutes
🧾️ Download transcript
Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store. What You’ll Learn Why blasting your entire list is bad Basic ways to segment your list How to maximize repeat purchases The main parameters used for segmentation Other Resources And Books […]
The post 283: How To Segment Your Email List The Right Way With Alexandra Edelstein appeared first on MyWifeQuitHerJob.com.
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0:00.0 | You're listening to the My Wife Quitter Job podcast, the place where I bring on successful bootstrap business owners and deal deeply into the strategies they use to grow their businesses. |
0:08.0 | Now today I have Alexandra Edelstein of Clavio on the show. And Alexandra spoke at the 2019 Seller Summit and her talk was very well received. |
0:16.9 | And today we're going to talk about the right way to segment your email list for maximum revenue |
0:21.0 | growth. |
0:22.0 | But before we again, I want to thank Clavio for sponsoring this episode. |
0:24.8 | The holiday season is here and for my e-commerce store email marketing is a heavy part of my |
0:29.6 | holiday sales strategy and in fact last year it was close to 50% of my sales and of course as |
0:34.6 | you all know clavio is the email marketing tool that I use for bubblebee linens |
0:38.2 | now clavio is the growth marketing platform chosen by over 20,000 brands |
0:42.4 | generating more than 3.7 billion in |
0:44.6 | revenue in just the past year. And with the holiday season right around the |
0:48.2 | corner, Clavio's created the ultimate planning guide for crushing those holiday |
0:52.1 | revenue targets. |
0:53.0 | For marketing creative to segmentation strategy, |
0:55.0 | these are proven tactics for more personalized marketing |
0:58.0 | especially in time for the holiday season. |
1:00.0 | So visit Clavio.com slash my wife to get Clavio's holiday planning guide. |
1:05.6 | Remember that's K-L-A-V-I-Y-O-D-O-G-O-G-O-G-M-Wy. |
1:09.6 | I also want to give a shout out to Privy who is also a sponsor sponsor the show. |
1:13.0 | Privy is a tool that I use to build my email list for both my blog and my online store. |
1:18.0 | Now what is Privy do? |
1:19.0 | Well, Privy is an email list growth platform and they manage all my email capture forms and I use |
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