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The Learning Leader Show With Ryan Hawk

282: Seth Godin - You Can't Be Seen Until You Learn To See

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Business, Careers, Management

4.9 • 1.4K Ratings

🗓️ 5 November 2018

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Learning Leader Show With Ryan Hawk

Episode #282: Seth Godin - You Can't Be Seen Until You Learn To See

"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." 

Show Notes:

  • Commonalities of sustaining excellence:
    • It changes over time
    • Must be willing to fail - "Okay... Will I do things that might not work?"
  • Some of Seth's failures: many teaching mistakes, tried to build philanthropy platform that failed, blog has failed at times
  • How to handle a slump? - "There's no such thing as a long slump."
    • Stephen J. Gould - "The real problem is how you respond to the failure. You can't tell yourself a story that's not true."
    • Have honest self talk -- "This isn't a slump."
  • Stanford MBA - Friends with Chip Conley.  "Everyone there feels like a fraud or an arrogant jerk. I felt like I was drowning. The sessions with Chip changed my life."  Chips "Random Acts of Initiative" were life changing.  Chip taking initiative and not fearing rejection. Remarkable.
  • Empathy - A mentor wants to see you do things that are bold, leap forward because of them.
  • Be a mentor - "Make the world shinier. Bring life to more causes."
  • Economy of words - "I made the decision to write like I talk."
    • "Talking isn't better because you're afraid."
  • The book publishing world and why Seth chose to traditionally publish This Is Marketing
  • What percentage of Seth's success is luck? "98.2%"  The final 1.8% is "relentless persistence."  "The 98.2% is the parent lottery."
  • How to deal with rejection after rejection...
  • "Culture IS strategy. How we treat people. It's hard to do the things we're proud of."
    • "Great ones have better clients."
  • Side hustle advice -- Start it on the side so that you don't have to make money at it right away. You can choose your clients and never just "do it for the money."
    • "Exactly. Great advice."
  • Keys to storytelling - "We have too much stuff."
    • Better understand the story you're telling yourself.
  • Why joining The Learning Leader Circle is a good idea
  • Use the "Get To Know You Document"

"Luck for me is 98.2% of it. The other 1.8% is relentless persistence."

Social Media:

Transcript

Click on a timestamp to play from that location

0:00.0

First is I think a bias for carving your own path as opposed to being a cog in the industrial system.

0:08.0

That was lucky. My parents taught me that.

0:10.0

And then the second thing is when you get rejected and rejected and rejected and rejected, and this is where the skill comes in, how do you deal with that rejection?

0:20.0

Do you just repeat yourself and become annoying or do you learn from it and go back into the system?

0:26.6

And so I've been rejected more than anybody who is listening to this and I've learned an enormous amount from that I chose to learn from that and that combined with the

0:38.5

persistence to do stuff that I think would make other people's lives better has worked out.

0:45.0

Hey everyone it's Ryan real quick before we get started with this episode I mentioned

0:50.0

on the conversation with Danny Eene, episode 280,

0:53.4

that we are building an online course.

0:55.8

And part of the process to put the best possible course together

1:00.3

is very brief market research. that is a two-question survey that I would be

1:07.1

extremely grateful if you would take a few minutes and fill that out for me.

1:12.3

You can do that at Ryan Hawk dot me. Again it's very

1:16.2

important for us to put together the most useful, the most effective course to help you

1:21.7

sustain excellence as a leader.

1:25.0

That Dan and I have put together just a couple of questions that will take you a few minutes at

1:29.3

Ryanhawk.me.

1:31.6

We will be doing a few random giveaways for those who do choose to invest just a couple

1:37.2

of minutes to help us out as we build the best possible course we can for all of you.

1:42.2

Thank you so much for your support if this is your first time here or you've been here more than 280 times. I sincerely appreciate it. I would love it if you would fill out the survey at Ryan Hawk dot me.

1:53.4

Thanks so much.

1:58.2

Welcome to the Learning Leader Show.

...

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