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Side Hustle Pro

282: How To Find The Right Audience For Your Side Hustle (Side Hustle Pro Bootcamp Pt 2)

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.81.8K Ratings

🗓️ 13 January 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

How do you figure out who your target audience or customer is? In this episode, I explain how to find the right audience for your side hustle, and teach you a helpful exercise to help you narrow it down.

Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube

This episode is brought to you by:

The Side Hustle Pro Bootcamp

Join the FREE Side Hustle Pro Bootcamp to get weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap of all the lessons at the end of the bootcamp! See you inside: sidehustlepro.co/bootcamp

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Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link.

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Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your

0:07.1

side hustle from passion project to profitable business.

0:10.9

And I'm your host, Nikaela Matthews of Comet.

0:13.8

So let's get started.

0:15.8

Hey, hey guys, welcome, welcome back to the Side Hustle Pro podcast.

0:23.2

It's your host, Nikaela, and today we are going to get into another boot camp episode.

0:28.8

So this is episode two of the boot camp.

0:31.6

And in this episode, we are talking about how to find the right audience or customer for

0:37.6

your side hustle.

0:38.6

I'll be sharing with you two tips to get you straight to the point straight into this activity

0:44.9

that will help you to find the right audience and be able to take your side hustle to the

0:50.6

next step.

0:51.6

Because once you know your audience, you can start to put it out there.

0:54.4

You can start to sell.

0:55.4

You can start to do what you need to do to launch your side hustle.

0:58.7

So let's take it to step one, step one.

1:02.4

In order to find the right audience and the right customer for your side hustle, whether

1:06.9

you are launching a physical product, you know, Shay Butter, a cookie line, an app, whether

1:13.6

you're launching a more online product, a podcast, you know, a media company, a magazine,

1:21.1

YouTube channels, all sorts of things, right?

1:23.6

No matter what it is, whether it's physical or online, you're going to have to figure

1:28.0

out who are you talking to or who would buy this.

...

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