It's time for episode number 281 with Heartland, formerly Springboard Retail. And if you guys like

data and if you like the numbers, we're going to talk about all of them and how to process

them in your boutique. Let's talk about your business, strategy, and the juicy details of

what actually works, from mainstream

fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

As we get ready to launch our 2021 boutique boss planner, you hear me talk a lot about one of the

most important things we can do every week to be productive and be profitable is to really

have a date

with our numbers. And that's why the planner becomes so important because it's meshing not just

the to-do list side and the creative side of our brain, but really the financial side of our

brain as well. So today on the podcast, I want to talk about the numbers and specifically where

to find them. We're going to dive into a conversation with

Heartland, formerly Springboard Retail and my friend Alan about where the numbers come from

in our business and how to help them make you more creative and more profitable. Because every

retailer has two sides of their brain. They have the art side of their brain, which is the

creative and the social media and the buying. And then there's the science side of our brain, which is the numbers and the social media and the buying and then there's the science side of our brain

which is the numbers and the analytics but what we all have to understand is that it's the science

side of our brain that can help the creative side find even more creativity because only when we

understand the numbers can we allow the artistic side of our brain to really be creative in a way

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