#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique Hub
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 13 October 2020
⏱️ 22 minutes
🧾️ Download transcript
Summary
Today on the #BoutiqueChat podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on Holiday Marketing Tips that will Increase Sales. Ashley goes over important topics such as margin builders, how to market to every customer type, and how to plan your assortment. But there are even more tips than that, so tune in now to get all the details! Let's finish this holiday season with both peace and profit!
Transcript
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| 0:00.0 | It's time for episode number 280, and if you are planning for the holiday season, today, |
| 0:04.6 | it's you and me, babe. It's a solo episode, and I want to talk to you about three ways you can start |
| 0:09.6 | to plan right now for the holiday season, plus the five customer types you are bound to |
| 0:14.5 | encounter over the holiday season. Get ready to take tons of notes. |
| 0:22.6 | Let's talk about your business, strategy, and the juicy details of what actually works |
| 0:27.6 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:32.6 | How do we scale your company and do it with the balance and the happiness that we all seek. Let's hear from those |
| 0:38.1 | insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson |
| 0:43.1 | from the boutique hub, and I can't wait to chat. Hey guys, get ready for let's just say hand cramping note taking time. |
| 0:57.6 | If you are out on your morning run or you're putting your makeup on, make sure you've got a way to maybe verbally take a couple of notes in your phone or jot down some ideas because I think this is going to be the episode for you. |
| 1:10.2 | You know, it is time for the busiest season |
| 1:12.2 | of the year and I feel like there's always a little panic that happens this time of year. |
| 1:16.3 | Everyone thinks about what am I going to do for the holiday season? How am I going to make |
| 1:20.2 | this? Not just one where I crush records from last year, right? Everyone's chasing the gross |
| 1:25.2 | sales numbers. But there's two important things I want to make |
| 1:28.7 | sure you're more importantly excited about this year. And that is profit and peace. You know, it's all |
| 1:35.8 | too often that I hear boutique owners at the end of the season say, you know what, I hustled so |
| 1:40.3 | hard for these amazing sales numbers. But when I really, really sat down and analyzed my profit, |
| 1:45.3 | I was left with far less profit at the end of the day. In fact, once I covered all of my overhead |
| 1:50.4 | and paid my staff and looked at the inventory that was still on hand that I now have to mark |
| 1:53.9 | down in January, I really didn't do that well this season. Not only that, but I was so busy that |
| 1:59.6 | I didn't get to enjoy seeing my kids experience their Christmas season or their Hanukkah season. |
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