#280 - Evan Hafer, Andy Stumpf and Mike Glover Talk $h!t and Tell Stories

Black Rifle Coffee Podcast

Black Rifle Coffee Podcast Network

Society & Culture, Comedy

4.8 • 3.3K Ratings

🗓️ 23 August 2023

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dive into the world of Black Rifle Coffee Company with former Green Beret and CIA contractor turned CEO Evan Hafer, and two of his best friends, former Navy SEAL Andy Stumpf and former Green Beret Mike Glover, of Fieldcraft Survival. After a tour of Fieldcraft Survival's new HQ in Provo, Utah, the three talk $h!t and tell stories, including: The long road to success for Black Rifle Coffee Company. The company's recent win, the prestigious Golden Bean award, for its's ECS roast Circus Bear. The challenges and triumphs of book writing, The unfiltered insights into the culture and vision of the company. The Maui Wildfires and what went right, and what went wrong. The differences between roast techniques, from Cold Brew to Hot Brew, and beyond. 🥇 Explore Black Rifle Coffee ✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity. Follow the show on Instagram and Twitter: IG: @blackriflecoffeepodcast Twitter: @brccpodcast

Transcript

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0:00.0	How many fucking books do I sell of your shit every fucking day in a coffee shop?
0:09.9	I was telling him we had a guy coming in about $1,800 with a fieldcraft shit like two weeks
0:13.6	ago.
0:14.6	Yeah.
0:15.6	I don't promote you.
0:16.6	We could be doing that in all black rafal coffees just saying.
0:18.7	Well, fieldcraft has to promote.
0:22.2	You know, we've done a pillars of preparedness seminar in Arizona, black rafal coffee and
0:27.3	it sold out six times in a row.
0:29.3	Yeah.
0:30.3	I mean, Arizona is like full of black rafal.
0:32.2	Don't show on your fingernails.
0:33.2	You're like that?
0:34.2	No.
0:35.2	You know why?
0:36.2	You know what happens?
0:37.2	What?
0:38.2	You know what happens?
0:39.2	So you'll get these little tiny fucking worms.
0:43.4	You get worms that way.
0:44.6	That's the way you get worms.
0:45.6	Shut up.
	...

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