#28 - Never Compete on Price!
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 16 December 2020
⏱️ 16 minutes
🧾️ Download transcript
Summary
From Lesson #15, you should NEVER compete on price!!! The old way, of coming on Amazon and selling your product for less than what it can be bought for in stores is dying. You still want to think about how you can provide a GREAT value for the quality of your product offering, but having the mindset of being the lowest price shouldn't be your #1 focus.
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Transcript
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| 0:00.0 | The entire purpose of this episode is for me to drill into your mind, deep into the center of your skull. |
| 0:08.9 | The phrase, never compete on price. |
| 0:13.0 | Far too many people are making this mistake. |
| 0:16.0 | I'm going to go in and be cheaper. |
| 0:17.7 | Everything is way too expensive. |
| 0:19.4 | I can make a cheaper option. It is 2020. It's about to be 2021. Everything is way too expensive. I can make a cheaper option. It is 2020. It's about to be |
| 0:22.8 | 2021. That is no longer a viable strategy. What's up guys? You're listening to another episode of |
| 0:35.7 | Selling on Amazon with Andy Isam. |
| 0:39.0 | In this episode, we are going to look at pricing strategy. Never compete on price. |
| 0:47.0 | This comes from lesson 15 of my guide, zero to 200,000 in our first year selling on Amazon, 67 lessons learned. |
| 0:55.3 | That guide has 67 lessons just like this one. |
| 0:58.2 | It's kind of like a Cliff Notes version. |
| 0:59.6 | I highly recommend you get it. |
| 1:01.3 | Five-star reviews across the board. |
| 1:02.9 | I've been getting so many DMs from people saying they're stoked about it. |
| 1:06.4 | It's an affordable price as well. |
| 1:07.7 | I got a discount for all my podcast listeners. |
| 1:10.2 | So make sure you take advantage of that. I've got other really good news for you as well. I got a discount for all my podcast listeners, so make sure you take |
| 1:11.1 | advantage of that. I've got other really good news for you as well if you're a podcast listener. |
| 1:16.6 | So far, for the past few months, I've been doing a new podcast episode every Wednesday, |
| 1:21.8 | focusing mostly on these lessons, these 67 lessons from my guide. Well, I am now going to be doing two episodes |
| 1:30.4 | every week. That's right, a new episode every Monday and Wednesday. So the Monday episodes |
... |
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