#2796 - Q&A: “How can Pinterest drive traffic to an e-commerce store?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 27 August 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we explore how to use Pinterest to drive traffic to your e-commerce store and boost sales. Learn to create engaging pins, optimize your profile, and leverage Pinterest’s features to attract more visitors. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	How can we use Pinterest to drive traffic to an e-commerce store.
0:13.0	An e-commerce shop, something that you are selling.
0:16.0	Hey friends, hey listeners,
0:18.0	side of the school community,
0:19.0	we've been talking about Pinterest,
0:20.0	maybe once or twice a month recently. I do think it is kind of a secret
0:24.6	understudied network for side hustlers it's a little bit easier to get
0:29.4	traction and attention there and traffic The algorithm is not as brutal as
0:34.4	Instagram, Tik-Tok, some other networks and crucially Pinterest doesn't seem to mind
0:39.9	that a lot of people have this strategy of using it to drive traffic,
0:43.0	whereas these other networks are kind of like,
0:45.0	hey, we don't want you taking our users off our platform.
0:49.0	And they're very deliberate about that.
0:50.0	So for all those reasons, it can be a good network for a lot of people.
0:53.4	Today we're going to explore how to use Pinterest to drive traffic to the e-commerce shop and
0:57.4	boost sales if you've ever wondered how to do that or might be interested in a new strategy
1:01.5	to get more attention on your website or online shop.
1:05.8	We're going to hear today from Laura in San Francisco.
1:08.2	She is curious about this very idea.
1:10.3	So let's dive into some effective strategies to help Laura and anybody else out there who would like to have a little bit more traffic on their web store.
1:17.0	Detailed question and my answer coming up in just 30 seconds. I'm Hi team, I'm Laura from San Francisco. I run an e-commerce store and I've been hearing a lot about the potential of Pinterest for driving traffic and increasing sales.
1:40.0	How can I effectively use Pinterest to attract visitors to my store?
	...

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