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Side Hustle School

#2793 - Q&A: ”How do I monetize a podcast and grow my listener base?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 24 August 2024

⏱️ 6 minutes

🧾️ Download transcript

Summary

In this episode, we explore effective strategies to monetize a podcast and grow a loyal listener base. Learn how to attract sponsors, engage your audience, and boost your podcast’s visibility. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

How can you grow a listener base for a podcast and how can you monetize that podcast? We've got two questions in one here.

0:15.8

We'll look today at effective strategies to do both of them, grow that loyal listener base

0:19.7

while monetizing the podcast, or you could say how do you monetize a podcast while growing the listener base. while

0:24.0

growing the podcast,

0:25.0

or you could say how do you monetize the podcast

0:27.0

or even if you don't,

0:28.0

but you're interested in podcasting,

0:30.0

or if you're interested in doing something

0:31.0

in another medium, it's really not that different.

0:33.5

The same general principles apply, and then you think tactically, okay, how do I do it for this medium,

0:38.7

for this account and so on?

0:40.3

But big picture, same kind of idea. So today today let's hear from Kevin in Philadelphia,

0:44.8

recently started a podcast and is enjoying the content creation process

0:49.2

but is thinking a little bit long term and wondering okay okay, where do I go from here?

0:53.7

I know, how do I actually monetize?

0:55.1

How do I grow the listener base?

0:56.7

Which again, these are connected issues.

0:58.8

So let's talk about it.

1:00.3

I'm trying to give Kevin a helpful answer

1:02.4

that is hopefully not just helpful to him but to many other

1:04.4

listeners as well. How do you grow the listener base, monetize the podcast all in a few short

1:10.4

action-packed minutes, that question from him and my answer coming up in just 30

...

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