Boosting biotech startups with creative ad strategies.

Hello friends, hey, Sidestle School Community,

thank you for tuning in today.

My name is Chris Gillipo, your host,

in this week's throwback Thursday segment,

we're going to hear from an advertising consultant

who focuses on biotech startups in Southern California and

This person found success with a flat fee structure. We're going to talk about what that looks like. He now earns over 150,000 dollars year. Maybe I should have started with that.

He had this little side hustle, it now earns over 150,000 a year and so we'll talk about how he did it,

how he made it happen and what we have learned or what he has learned since we first featured

him. That's how Throwback Thursday works. A little bit of a review and update from someone in our 2,700

episodes of archival content, always completely free.

It's not a funny word by the way, content.

People are like, check out my content.

I'm like, okay, I'm mostly talking about blog posts or podcast episodes or books or something but I guess we could call it content

Anyway in this series we heard last week from a clothing reseller. She shifted her focus from Poshmark to Depop. These are basically two platforms where you can go and resell new clothes, vintage clothes, different kinds of fashion items. Fashion content, there you go. She now makes more than half of her

sales from D-pop. So today as mentioned we're going to hear from this guy. His

name is Finn based in Southern California and I'm always telling you that it's so

important to focus on I don't

always say a niche or a niche but focus on some kind of topic or having some sort of

clear identifying landmark that you're like this is the thing I do.

As I said it doesn't have to be hyper specific, sometimes it can be, there's variations on it,

...