279: SEO for Bloggers: The Simple Way to Get More Free Traffic From Google

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 19 April 2018

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Go big or go home, that’s kinda my whole philosophy with SEO,” Matt said. And his results speak for themselves. It’s been more than 200 episodes since we last heard from Matt Giovanisci. Back then, Matt was explaining how he was growing his authority site SwimUniversity.com with epic content and strong SEO. Since then he’s started 3 more authority sites and has fine-tuned his SEO practices for even bigger and quicker results. His latest site BrewCabin.com is just a few months old and Matt is already ranking well for high traffic “money” keywords – without building backlinks or promoting this content. How is he doing this? It’s not through longtail keywords. Quite the opposite, Matt goes after those high traffic keywords and outranks his competitors by producing epic content that people want to read. Tune in to hear Matt explain how he does his keyword research, how he formats his content to ensure strong on-page SEO, and why he’s seeing such rapid growth across all of his sites. Note: This is "round 2" of SEO for Bloggers. Round 1 was this conversation with Joseph Hogue last year.) Full Show Notes and PDF Highlight Reel: SEO for Bloggers: The Simple Way to Get More Free Traffic From Google

Transcript

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0:00.0	Side Hustle Show 279. This is SEO for bloggers round 2. How to get more free traffic from Google.
0:07.0	What's up? What's up? Nick Loper here. Welcome to the Side Hustle Show because sometimes the answer is just to be better.
0:15.6	And when it comes to getting people to your website who ultimately might become your customers and your business,
0:20.6	there's a pretty straightforward solution. Be the best. That's what
0:25.1	Google wants to show its users the best answers, the best resources, the best
0:28.5	content in the world. It's not necessarily easy and of course best is always
0:32.4	subjective but there are some specific things you can do to make Google love you and to get you some of that glorious free traffic.
0:40.0	And that's what we're diving into today with one of the most creative people I know who also just happens to be an SEO expert that search engine optimization.
0:48.0	I'm excited to welcome Matt Giovannici back to the program. We last heard from Matt on episode 73 back in 2014 where he
0:56.5	shared how he grew and monetized his pool care site swim university.com since
1:01.6	then he's added several new brands to his portfolio, including Roasty Coffee.com, which is about
1:07.0	coffee, brew cabin.com, which is about home brewing, and Money Lab.co, where he shares what he's working on often in the form of these
1:15.9	Sprint projects with super tight deadlines a ton of fun to follow along there
1:20.1	money lab dot co and it was actually one of those projects, a new SEO course that inspired this
1:26.1	episode. So I took Matt's course, Money Lab.co. If you want to go check it out, I thought it was
1:31.6	awesome. So I invited him back on to share
1:34.0	with Side Hustle Nation how he goes about his keyword and competitive research,
1:38.0	how he decides what content to write, how to structure it,
1:41.0	and ultimately how he ranks and monetizes pages without link building.
1:45.0	It's really about saving time doing a little bit of legwork up front so you know that
1:49.5	your content creation efforts aren't going to be wasted and I think that's something that we can all
1:53.4	get on board with. Notes and links for this one are at side hustle nation
	...

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